marketing :
 

 

 

 

 

 

 


 

A Micro what?

Sometimes a product, service, or department requires its own identity. Micro or mini websites are becoming more and more prevalent on the web, as organisations seek to promote individual products or services into the marketplace.


"Halfords Ltd approached Webmastermedia for their new Business 2 Business website.

Following the initial meeting where timescales and creative brief was agreed, Webmastermedia produced a website within the agreed timescale of two weeks and kept to their price promise.

Webmastermedia also purchased the required Domain Names and have hosted the website on their secure servers.

The new website includes detailed real time statistics which enables Halfords to understand their customers in greater detail.

The testament to the excellent service Halfords have received from Webmastermedia is halfordsb2b.com which they will continue to maintain and evolve as Halfords Business Services expands."

Paul Bullett
Halfords Business Development Manager

Halfords

Typically, a Webmaster Microsite consists of:

  • domain name
  • small professional website
    • navigation menu
    • home page
    • 4 content pages
    • contact and confirmation page
  • 1 year hosting
  • 5 email accounts
  • site visitor reports
  • search engine promotion

 

Why should we have a Microsite, instead of just extending the existing website?

  • creating a slightly separate identity for the product/service
    (but one that sits comfortably within the main brand)
    enables you to successfully launch a new product or service.

  • if you provide more than one product or service, a Microsite enables you to target an isolated market segment

  • tracking the visitor and marketing intelligence separately
    from the main website enables you to build a true picture
    of progress.

  • if you are test marketing a new product or service, you
    can do so without the risk of tarnishing your existing brand.

 

How much does a Microsite cost?

Prices vary depending on requirements, but as a rough guide you could expect to have a Microsite planned, designed, produced, and deployed from around £1500+vat.

If you require variations on the standard package (ie. more pages, sections of information, etc) then please contact us with details
for a quotation.

 

Can we start with a Microsite then extend it later?

Yes. Often small business and startups use our Microsites as an
initial low-cost internet presence, while they test the market and
get established. Later, they extend it to include other sections
and backend functionality, such as content management and
news distribution.

Contact us today for a free no obligation chat.

 

 

 
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